For a long time, my collaboration strategy was one word. Yes.
A podcast, yes. A summit that did not quite fit my audience, yes. A bundle with forty other people, yes. Some part of me believed that enough visibility would eventually add up to enough revenue.
It did not add up. It added load. I was preparing for conversations that led nowhere and sending my audience to partners who never sent theirs back. I was busy in a way that looked like growth and never showed up in the bank.
What changed was not doing more collaborations. It was building the decision making I had been doing on instinct into something repeatable. Who is actually worth partnering with. What to say. What to build so the audience I earned did not slip away. And how to look at a finished collaboration and know, in one number, whether it was worth doing again.
That system is what this is.